The Creative Kickstart

Welcome

I'm Kate Mendoza, a creative copywriter and content strategist. I work collaboratively with sole traders, small businesses and startups to help them connect with their ideal clients.From crafting the right copy for your website to developing compelling blogs that engage your audience, I'm here to bring your brand to life.

Image shows Kate Mendoza, copywriter

My approach

How I can help

Finding the right words to convey who you are and what makes your business unique isn't always easy.As an experienced copywriter and editor with a background in social media marketing, I can quickly build a picture of who your ideal clients are, and show you how to communicate with them in an engaging and persuasive way.Every small business is different, but the types of projects I can support you with include:

  • Writing web copy

  • Creating content for blogs, newsletters and lead magnets

  • Developing straplines

  • Integrating website content with your social media strategy

  • Copyediting and proofreading

I know that running a small business or getting a start-up off the ground can be all-consuming – and that setting aside the time to tell your brand story often falls into the 'important but not urgent' category.I'll bring the creativity and knowhow that will take your clients from interested to committed, and leave you free to focus on running your business.

Image shows hands typing on a keyboard

about me

What makes me different?

As a copywriter, I'm passionate about using words to build relationships with different audiences. Having written for everyone from expert scientists to young families and most people in-between, I'm skilled at adapting language and style to find the right tone of voice for your business.Following a degree in English from the University of Cambridge, I spent a good portion of my career working in the charity sector in communications and health promotion.The mix of experience that gave me in corporate publications, websites, printed brochures and more, helped me hone my skills as an adaptable and creative writer.

After some time out to look after my young family, in 2019 I studied for an Advanced Diploma in Social Media Marketing with Digital Mums followed by training in Facebook advertising with the Social Media Hub.Having worked with a wide variety of audiences, I'm skilled at developing the trust and empathy that is essential to building relationships on screen or in print.I now love using that experience to help small business and startups like yours find their voice and develop the right communications for their brand.Alongside my freelance work, I'm also a mum of two fantastic, animal-mad daughters and so I'm pretty adept at time management and multi-tasking! I'm based in Tunbridge Wells, Kent, and work in-person or remotely.

case studies

See my work

Case Study 1 – HR ConsultancyThe brief: My clients had founded an HR consultancy, Henry & Harris Partnership, and needed a communications style and website to match their expertise in the field.The project: I worked in partnership with the founders to build an understanding of their customer base and to establish an authentic tone of voice that would help them connect with their clients. Working with their PR consultancy and web developer, I wrote, edited and proofread all the content for their site.Case Study 2 – Interior Design StudioThe brief: The business, Hello Geronimo, was pivoting from specialising in prints and greetings cards to becoming an interior design studio. As a result, it needed a new strapline and website content to showcase the founder's work.The project: I worked one-to-one with the founder to understand her ideal clients and what set her apart from the competition. I translated this into engaging copy for her website which helps potential clients to understand her style, approach and why they would want to work with her.

Testimonials"Kate is a great copywriter to work with. Nothing was too much to ask and she was always willing to supply ideas.Kate quickly develops an understanding of the intended target audience and adapts the tone and style to engage. Kate would always solve for the perfect fit depending on what asset or you needed the copy for and if the same meaning was required but at half the length that's what was prompltly delivered.Meticulous, with a good eye for detail, I would recommend Kate for any copywriting briefs."Ben Walsh
Managing Partner, Ayzenberg London"Just wanted to say how brilliant your copy is. It's really good – got the right key words, communicates clearly and has captured the client's personality"
Jennifer Cooper
Web Developer

work with me

Let's get started

As a sole trader myself, I know how important it is to find the right people to help you grow your business. Fill out the form below or send me an email about your project to set up a free 30-minute discovery call.